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The tough, the big and the simple - Three new products from hitachi

Hitachi announced its three new storage solutions for its customers, establishing itself as one of the most reputed companied in the storage industry. The first one is the Hitachi Simple TOUGH Portable USB 2.0 Drive. As the name suggests, the drive is intended for those who are not always careful while handling their drives. The rugged drive is designed for protecting data in harsh environments and for serious mobility. It is the only water- and shock-resistant external drive available today from a global hard drive manufacturer. Engineered to sustain a three meter drop (9.8 feet) and able to withstand the pressure of a one-ton class commercial truck3, the SimpleTOUGH drive can take on more falls, knocks and spills than any average external drive on the market. Besides that, it’s ready for the great outdoors. The Hitachi SimpleTOUGH drive includes a “never-lose” foldaway USB cable, ergonomic sides for easy carrying, and a cool topside LED for power status. But don’t be fooled by its handsome exterior. Not only is SimpleTOUGH rugged on the outside, it’s dependable and reliable on the inside. All SimpleTOUGH portable drives integrate Hitachi’s award-winning Travelstar hard drives, which can be found in virtually all top brand notebooks around the world. Known for its proven, dependable design, Hitachi Travelstar drives provide best-of-breed operating shock at 400G operating and 1,000G non operating shock, and feature the company’s TrueTrack Technology™, providing added data protection against rough handling. Packaged in one streamlined solution, the SimpleTOUGH portable drive by Hitachi is USB powered for on-the-go convenience. The manufacturer’s suggested retail pricing (MSRP) is $99.99 for 250GB, $119.99 for 320GB, and $149.99 for 500GB.

The second one is the Hitachi Simple DRIVE Mini Portable USB 2.0 Drive. Designed for an increasingly mobile world, the Hitachi SimpleDRIVE Mini portable drive is stylish storage made simple. It continues SimpleTech’s legacy of offering a unique contemporary design with multiple colors, while delivering streamlined, yet simple ways to store and protect your data. The SimpleDRIVE Mini uses dependable hard drives from Hitachi so you can rest assured that your data is stored on a leading hard drive. Depending on your mood, personal style or capacity needs, you have color choices of red wine in 250GB, blue dusk in 320GB or carbon fiber for a textured black look at 500GB. MSRP is $89.99 for 250GB, $109.99 for 320GB and $139.99 for 500GB. All SimpleDRIVE Minis are USB powered.

With its third product, hitachi joins the race for the biggest storage device with seagate and western digital with the introduction of its 2TB Hitachi Desktstar HD32000IDK7 drive. Although, there is nothing new that can stand out of its competitors. There are 7200RPM cylinders, 32MB of cache and perpendicular recording. But what Hitachi is claiming to be unique about the drive is the "best-in-class" power managementand thermals. The Hitachi SimpleNET USB Drive Network Adapter is also announced bu the company. The Hitachi SimpleNET is a small network adapter that allows you to share and access existing USB hard drive content over a home or small business network. Simply plug a USB hard drive into SimpleNET and then plug SimpleNET into an Ethernet network. It’s that easy. The USB drive appears as a drive on the network so you can easily share your pics, flix, tunes and docs with everyone on your network. With no proprietary formats or reformatting of the drive required, you can easily hot swap your USB drive between your computer and the Hitachi SimpleNET device at any time. The SimpleNET solution is easy-to-install and easy-to-use for Mac, PC and Linux users, and you can even connect up to two USB drives at once. MSRP for the SimpleNET adapter is $79 MSRP.

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